Samsung just dropped its new "Unpacked" ad online prior to Samsung's "Unpacked" event at the Mobile World Congress in Barcelona:
Let's see how it stacks up in terms of its representation of women.
First off, Samsung gets decent marks in terms of depicting women as engineers.
In one scene, a woman collaborates with two male colleagues (33%!), although in a later shot, she is joined by one more man (25%).
In another scene, a solo woman in a lab environment tests out a Galaxy S -- I'll give the benefit of the doubt that she's one of the engineers on the project and say "Kudos!" to Samsung on that one.
Unfortunately, Samsung loses points for making the "lead" character a man (he appears at both the beginning and end of the video in the longest shots -- the most prime positions in an ad), for making a man handle the soldering iron and doing the smelting scene, and for making the entire Everest climbing team male (shame!)
Total identifiable men to women count is 18 men to 12 women, which is a much better ratio than in average ads -- 40% women.
Overall, I'll give this ad a "B-". With just a couple more tweaks, it could have been closer to an A -- keep trying, Samsung!
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