LinkedIn's first-ever TV ad will premiere during Sunday Night's Academy Awards. When I first watched it, I assumed that an astronaut was doing the talking:
Turns out, the voiceover is done by LinkedIn CEO Jeff Weiner, but it could easily be mistaken for an astronaut's voice. I get it now, though. He's talking about fulfilling his aspirations - to be CEO of a large multi-national tech company (I guess). So I can't take points off for that.
There isn't much else to say about this ad, since the astronaut has no gender. Since the only voice is a voiceover from the CEO, I give this ad a "C" - it's average. Could have been worse :)
It does lead me to another point, though, which is closely related to my blog post about the Mobile World Congress.
If you are a male C-level executive, and you have an opportunity to speak at a conference, think for a moment and ask yourself: "Is there a woman in my company who would be equally qualified to speak about this subject?"
And, if there is, give her a chance once in a while. And if there isn't, start working on finding one.
Not everyone has to be Steve Jobs. And sometimes, it's actually better for your company if people hear more than one of your executive voices speaking.
PS - Side note: The LinkedIn executive team has 5 men, 2 women. Percentage: 28.5%, which is slightly above the average, although as usual, the two women are CMO and head of Talent (HR)
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